Twelve Big Ideas - The Advertising Council's Traffic Safety Campaign: "Watch Out For The Other Guy"

Frederick D. Sulcer

In his speech at the American Association of Advertising Agencies (4A's) 1966 Central Region Annual Meeting, Frederick D.

Twelve Big Ideas - The Advertising Council's Traffic Safety Campaign: "Watch Out For The Other Guy"

Frederick D. Sulcer

Thank you, Mr. Miller. In the helpful background literature the sent out to help get ready for this session, I found a number of speakers at similar meetings using a variety of criteria to determine the "big idea." For instance, one said: "... it sells the product." Another wrote: "It's easy to identify … Still another said: " ... it's a perfect blend of words and pictures." And on and on it went. The idea I'm sent to describe today has...

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