Twelve Big Ideas - Keeping a Promise
William T. Raidt
For the next few minutes we're going to talk about a common and familiar product. You don't see it – you don't taste it – you don't feel it – yet, you use it every day. It's gasoline.
When your gauge approaches "empty", you subconsciously curse the upcoming forced purchase. When the gauge again says "full" you're filled with a momentary sense of comfort and security.
Of all the products in the broad spectrum of marketable items, gasoline is probably the most impersonal of them all.
Yet, with all of...