Seven Big Ideas - Ceiling Unlimited: The Story of United Air Freight
Richard K. Montgomery
If any of you came into the room this morning thinking freight-handling is a rather dull and drab subject, let me begin by destroying this illusion.
What you have just seen is one of the new television commercials which our agency will run for United Air Lines this coming Spring and Fall – in ten major air freight markets. I hope you'll pardon my showing the SOLUTION before we come to the PROBLEM, but I wanted you to catch some of the excitement that surrounds...