The Big Idea - Go-Go-Goodyear

Dermott F. McCarthy

Young & Rubicam's Senior Vice President, Dermott F. McCarthy, explains the 'Big Idea' behind his agency's Goodyear campaign at the American Association of Advertising Agencies (4A's) Eastern Annual Conference in 1965.

The Big Idea - Go-Go-Goodyear

Dermott F. McCarthy

About three years ago, some people sat around an office on Madison Avenue and listened to an idea.

Then they looked at it.

The room got very quiet after the projector was turned off. Then one voice said: "l like it."

From that moment on, other voices picked up the words. At Young & Rubicam, more and more people recognized that the Go-Go-Goodyear campaign was something really big. And at the Goodyear client, still more voices said the same thing. And later, when this campaign got on the air, the public...

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