Manufacturers Bank - A Bank Grows on Ninth Street

Gordon Gumpertz

Gordon Gumpertz, President of Gumpertz/Bentley/Fried/Scott, talks about his experience in being Manufacturers Bank's agency at the 1972 American Association of Advertising Agencies (4A's) conference.

Manufacturers Bank - A Bank Grows on Ninth Street

Gordon Gumpertz

It's not often that an agency has a chance to start with an account at the very outset, and experience with the client all the frustrations and triumphs of launching a successful new enterprise in a major market.

We've been fortunate to have that kind of experience with Manufacturers Bank. Manufacturers opened its doors 10 years ago this month at 9th and Los Angeles Streets in downtown Los Angeles. We had been the bank's agency about 4 months at that point. By the way, I really admire the organizers...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands