Twelve Big Ideas - Purina Dog Chow: All You Add Is Love

Noel Digby

Noel Digby, Vice President of Gardner Advertising Company, speaks at the American Association of Advertising Agencies (4A's) 1966 Central Region Annual Meeting about how his agency's research laid the groundwork for Purina's "All You Add is Love" campaign.

Twelve Big Ideas - Purina Dog Chow: All You Add Is Love

Noel Digby

There are three things that could go very wrong with this twenty minute version of the Purina Dog Chow Story.

It may get dull. I hope not – and I hope to prevent that – but it may. Because eleven years of success- – and that's what the Dog Chow Story is – eleven years of success with no big storm, no tragedy, no dramatic crises – that's a lot of success. That's a straight line. And straight lines can be very dull.

Secondly, the success...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands