The Big Idea - Schick Stainless Steel Blades: 15 Barbers

In his speech at the American Association of Advertising Agencies (4A's) Eastern Annual Conference in 1965, Senior Vice President of Compton Advertising, John Burke, details how the 'Big Idea' was found in the advertising campaign for Schick blades.

The Big Idea - Schick Stainless Steel Blades: 15 Barbers

ATTRIBUTION: John Burke

For our performance today we have two stand-ins; Bern Klepper, substitute for Jake Boyd, Creative Director, and Reg Pierce, will play the part of Ed Baltz, Account Supervisor. Jake and Ed were unable to attend the shooting session.

I'd like you to come with me to the most creative barber shop in town. Meet Jake, the barber, Herm, the barber, and Ray, the barber.

Typical of guys who have always stood for fancy haircuts, hot towels and male pamperings of all kinds. But today they stand...

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