The Big Idea - Ajax Laundry Detergent: The White Knight
Richard Bowman
I was just thinking ... what a great creative department this audience would make! I guess that one of the purposes of such a session is to find out if just that kind of cross fertilization can work.
I have a couple of preambles. Ajax Laundry Detergent is – of course – just one part of a much bigger marketing idea, which is called "The House of Ajax." This "House of Ajax" is working for Colgate in a wide marketing area ... somewhere in the vicinity of over...