The Big Idea - Ajax Laundry Detergent: The White Knight

Richard Bowman of Norman, Craig & Kummel gives a speech on how his agency advertised Ajax Laundry Detergent.

The Big Idea - Ajax Laundry Detergent: The White Knight

Richard Bowman

I was just thinking ... what a great creative department this audience would make! I guess that one of the purposes of such a session is to find out if just that kind of cross fertilization can work.

I have a couple of preambles. Ajax Laundry Detergent is – of course – just one part of a much bigger marketing idea, which is called "The House of Ajax." This "House of Ajax" is working for Colgate in a wide marketing area ... somewhere in the vicinity of over...

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