The Growing Threat To Creativity

Norman H. Strouse

The chairman of the American Association of Advertising Agencies (4A's), Norman H. Strouse, discusses obstacles in the path of fresh and bold ideas at the 1964 Western Region Convention of the American Association of Advertising Agencies (4A's).

The Growing Threat To Creativity

Norman H. Strouse

You may wonder why I would select a title like this. We have all read article after article, heard speech after speech, and there have been seminars ad infinitum, all devoted to the subject of creativity in advertising. If ever there were a subject that could by now be considered trite, overworked, tired – this is it. Everyone agrees on the need for creativity in advertising – creativity, more creativity, and still more creativity, creativity without end. And all of them are right.

Then, why do I elect to discuss the subject?...

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