What I Did On My Summer Vacation

The President of Foot, Cone & Belding, John E. O' Toole, talks to the Los Angeles Advertising Club in 1976 about the creative side of advertising.

What I Did On My Summer Vacation

John E. Toole

"What I Did on My Summer Vacation" is a title I like. It got me an "A" the first time I used it in Fifth Grade.

Well, what I did on my summer vacation was write this speech. And while the title may not be unusual, the speech is. At least for me.

You see, I normally give speeches on subjects which the audience knows more about than I do. It's also known as sticking your nose into somebody else's business, a revered American pastime.

I have told magazine publishers...

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