Here We Go Again - The Creative Revolution

Leonard Matthews

Leonard Matthews, President of the American Association of Advertising Agencies (4A's), argues the advertising world is about to embark on another 'creative revolution', at the 4A's Central Region Meeting in Chicago, 1981.

Here We Go Again - The Creative Revolution

Leonard Matthews

I grew up in a creative agency – that Is an agency with a "creative image." I started at Leo Burnett iin 1948 and twenty-two years later in 1970 became president of that agency. Along the way, I worked in, or had management responsibility for, just about every department but the creative department, (although I didn't work in traffic or the finance department).

I started in the research department, moved to media and tv programming, and then account service. I was one of those "other people" in an agency dominated...

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