Instilling Creativity in Every Agency Function

Leonard Matthews

In a speech to the Portland Advertising Federation in 1980, Leonard Matthews argues that success in an agency is all about instilling creativity and breaking the stereotypes.

Instilling Creativity in Every Agency Function

Leonard Matthews

Creativity is what this business is all about. I think there seems to be general agreement in this country that the quality of our creative work appears to be at ebb tide. Having come bock recently from a meeting with the European Association of Advertising Agencies and the Institute of Practitioners (that's what those fellows in the UK call themselves who do the some thing we do), they are taking a lot of delight that the quality of the creative work in the States at the moment seems to be at a...

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