How Account Service People Work With the Agency's Creative Department To Get The Best Product
Arthur E. Earley, Edwin H. Mammen
The question of the proper relationship between account management people and the creative department is as old as man. We can almost hear the voice of the Most High thundering through the mist. "Cain, what has thou done to thy brother Abel?"
And the answer seems to come back. "Oh, come on Lord, you know what it's like to try to work with those creative people." At M&F, we are keenly aware that our success as an agency, our...