Corporate Advertising in the Seventies: St Regis Paper Company
Michael Biondo
Ten years ago we paid Lippincott & Margulies a small fortune to develop this logo for us.
It was worth every penny. How many companies have such a unique style of their company name that serves as a logo as well as a symbol?
At the time we unveiled our new st. Regis look, we were somewhat unknown to the public at large. st. Regis’ sales were only a mere $635 million. This year our sales will exceed $1 billion 500 million, and we operate on a world-wide basis....