Corporate Advertising in the Seventies: St Regis Paper Company

Vice President of St Regis Paper Company, Michael Biondo, talks at the American Association of Advertising Agencies (4A's) 1975 Eastern Annual Conference about the evolution of St Regis's corporate advertising.

Corporate Advertising in the Seventies: St Regis Paper Company

Michael Biondo

Ten years ago we paid Lippincott & Margulies a small fortune to develop this logo for us.

It was worth every penny. How many companies have such a unique style of their company name that serves as a logo as well as a symbol?

At the time we unveiled our new st. Regis look, we were somewhat unknown to the public at large. st. Regis’ sales were only a mere $635 million. This year our sales will exceed $1 billion 500 million, and we operate on a world-wide basis....

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