Creative At The Top
William B. Lewis, William Bernbach, Charles H. Brower, George H. Gribbin. Margaret Hockaday
On my right is Margaret Hockaday, Chairman of the Board of Hockaday Associates. Margaret organized her own agency a dozen years ago and has been responsible for many creative innovations since. Remember Crane Papers? Capezio? "Just Wear a Smile and a Jantzen?" One of her clients, the advertising manager of Reed & Barton (a proper Bos-tonian) wrote her a very proper "Dear Margaret" letter in which he stated: "You have moulded a tremendously spirited, bright creative being in Hockaday Associates."
To her right,...