How Do You Tackle The Leaders? Schick Super II Razor Blades vs. Gillette Trac II
Donald G Pojednic
How do you tackle a market leader? The aggressive translation of that question becomes: "How do you overtake a market leader?" And if all you're doing is duplicating that leader's product, there is a simple answer to the question: You usually DON'T overtake him. When going after a market leader, especially one who's been around a long time, you are dealing with something more than just a product. You are dealing with people's emotions–deep–seated attitudes developed over the...