How We Make Advertising: The Creative Process
Keith Reinhard
Good morning. I appreciate the opportunity to discuss advertising with you today.
Before we begin, however, I'd like to call your attention to a phrase the young people use today one which I find bluntly expressive. They say – and I quote from some young people who live in my own family: "This is where I'm coming from, Dad." Now, while it's true the phrase ends with a preposition, (and is frequently followed by some kind of proposition) the meaning is clear. "This is where I'm coming from" is...