Advertising In The Year 2000

Jane Zenaty, Larry Lamattina, Richard Butler, Lester Wunderman, Michael Becker

This joint presentation from the American Association of Advertising Agencies (4A's), the American Advertising Federation (AAF) and the Association of National Advertisers (ANA) to the Federal Trade Commission (FTC) in 1984, outlines a number of key trends in the advertising business in areas such as creativity, media planning, direct marketing and communications technology.

Advertising In The Year 2000

Jane Zenaty, Larry Lamattina, Richard Butler, Lester Wunderman, Michael Becker

WASHINGTON, Oct 24, 1984 – A joint presentation designed to inform the Commissioners and Staff members of the Federal Trade Commission on trends in the advertising business was made today by the American Association of Advertising Agencies, the American Advertising Federation and the Association of National Advertisers. The theme of the presentation: "Advertising in the Year 2000", was suggested by the Commission.

Moderating the presentation was Barbara Pesin, vice president, advertising of Avon Products, Inc. The presenters and subjects were:

  • Jane Zenaty, director of media research,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands