The 5 biggest questions of social media marketers - answered

While it looks like social media marketing is an established channel in the marketing mix, the early phase has exposed an array of challenges.

The 5 biggest questions of social media marketers - answered

Chuck Kapelke

“When you are Tweeting, it's not about what label you're on; it's about you dealing with your fans directly… there is a relationship with the people who make you who you are… If I trust you and have a relationship with you, and you are telling me you are putting a record out and it's going to be good, I'm going to buy it because I trust you.”

— SNOOP DOGG, APRIL 18, 2011

Leave it to Snoop Dogg to sum up perfectly the power of social media...

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