Lowdown: Apps
Adam Graham Saint
One of the most notable digital trends observable today is the rise of the ‘app’. These mini applications are often free or relatively cheap and are extremely popular due to the ease with which they can be installed and the extra content or utility they can provide.
In Q4 2010, 100 million smartphone units were sold. For the first time, this surpassed the number of PC units being sold (92 million). This is a significant trend that shows no signs of slowing down. Year-on-year PC growth is currently 2.7%, whereas year-on-year smartphone growth is...