Doro Mobile Phones: Brilliantly simple

Dick Lumsden

Doro AB is a Swedish company that has pioneered the design of telephones for use by people with sensory impairments such as eyesight, hearing and touch.

Doro Mobile Phones: Brilliantly simple

Principal Author: Dick Lumsden, Owl Marketing SolutionsContributing Authors: Chris Millington, Doro UK; Stu Campbell, FirePR; Paul Prince, The 7 Stars

Executive summary

This is a story that defines advertising effectiveness. At the start of 2010 Doro barely registered in the UK, with very low awareness and an almost non-existent market share. 12 months later however, and for a relatively modest expenditure on their first ever mass marketing campaign, they are established as a brand, leading a new category, partnered with some big name High Street retailers and have a market share of...

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