Strategy in Asia: the view from outside
Gareth Kay and James Best
Warc asked two of the judges of the Warc Prize for Asian Strategy – one based in the UK, one in the US – for their views on the quality of the entries and the role strategy is playing in the best of Asian marketing.
Gareth Kay Director of Brand Strategy, Goodby Silverstein & Partners, San Francisco
Over the last few months I've had the pleasure of reading a host of entries that were submitted for the WARC Prize for Asian Strategy. As usual with...