Macro trends, consumer behaviour and brand opportunities in the 2010s

This presentation document from Warc's editorial team looks ahead to the coming decade to assess the macro forces affecting consumers’ lives, the key trends driving their behaviour, changes to the media and retail environments and opportunities for brands to succeed.
Some of the themes discussed include those developed by The Futures Company such as "maximising" by value-seeking post-recession consumers, the growth in soft power and community, the growth of mobile media and gaming and the notion of the "quantified self". Media trends covered include the growth in branded content and tablet devices, addressable TV and media meshing, whilst retail developments discussed include the persistence of price appeals, pressure from private labels, the expansion of convenience formats and cost containment. It draws on a wide range of articles, case studies and news reports on warc.com and provides many examples of brands...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands