Digital marketing comes of age in India - insights from ad:tech New Delhi
Preeti Chaturvedi
ad:tech New Delhi, held in April 2011, marked the first time the giant tech conference had landed in India, and was lauded as the biggest digital marketing gathering the country has witnessed so far. Its timing couldn't have been better - India has lagged other emerging markets like China in terms of web penetration, but is now starting to catch up fast. It has one of the world's fastest growing internet populations, and its internet advertising market is projected to grow at a 23% CAGR....