Butterflies and tortoises. A quick, creative and realistic approach to fragrance testing.
Lorna Tee, Intimations, United Kingdom, andDydiane Googman, Quest International, United Kingdom.
INTRODUCTION
Most women recognise the smell or fragrance of a toiletry product as a very important aspect of its overall attractiveness. There are at least two key consumer 'tests' that a fragrance has to pass the potential purchaser sniffing it in the shop (as women all try to do) and its inuse delivery. Consumers feel that fragrances often clear one hurdle only to fall at the next. Experiences are reported...