Economic Recovery: High growth firms - the vital 6%

Stian Westlake

High-growth businesses have become big economic news. Stian Westlake describes the findings from work done by NESTA examining how such companies continue to thrive in difficult economic conditions; there are important implications for government policy to help promote these kinds of companies.

Economic Recovery: High-growth firms - the vital 6%

Stian Westlake NESTA

High-growth businesses have become big economic news. Stian Westlake describes the findings from work done by NESTA examining the characteristics of such companies and how they continue to thrive in difficult economic conditions. This has important implications for government policy.

THE UNCERTAIN recovery has put economic growth at the top of the political agenda. However, some companies continue to grow and there are important implications for government policy to help promote these kinds of companies. NESTA's 2009 research summary The Vital 6 Per Cent...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands