Adstats: Outdoor adspend
Outdoor ad spend is to enjoy steady global growth over the next couple of years, with annual increases of over 6% forecast for 2010-12.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Outdoor advertising by global region
- Trends in global outdoor adspend
- Outdoor adspend by country – China, France, Germany, Japan, UK and USA
- Outdoor adspend: top 10 product categories – UK and USA
Key points include:
- Expenditure is coming off a low base, with the financial crisis causing a 12.5% decline in 2009.
- A...