Adstats: Outdoor adpsend

This edition of Adstats provides a statistical overview of outdoor advertising expenditure, including global figures and trends for major regions and countries, as well as product category breakdowns for the US and UK.

Adstats: Outdoor adspend

Outdoor ad spend is to enjoy steady global growth over the next couple of years, with annual increases of over 6% forecast for 2010-12.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Outdoor advertising by global region
  • Trends in global outdoor adspend
  • Outdoor adspend by country – China, France, Germany, Japan, UK and USA
  • Outdoor adspend: top 10 product categories – UK and USA

Key points include:

  • Expenditure is coming off a low base, with the financial crisis causing a 12.5% decline in 2009.
  • A...

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