Speed Read: Ogilvy on Advertising
Elly Woolston
This Speed Read was originally published in Admap - June 2011 issue.
David Ogilvy's classic book exhorts advertising practitioners to always remain curious and open to new ideas and methods, no matter how successful they are. It is as relevant and useful today as when it was first published in 1983
Ogilvy on Advertisingoffers advice and top tips on ‘how to go about your work’ in advertising. The book provides some specific guidance on producing advertisements for magazines, newspapers, television and radio. As the author, David Ogilvy, says:...