Emerging markets: Indian entrepreneurship
Kamini Banga
Kamini Banga interviews two sisters, executives in the $2.6bn Godrej family business, to explore what the truths and myths are behind the cult of the Indian entrepreneur, their role in India's dynamic growth, and what the rest of us can learn from this creed
The driving force behind the booming Indian economy is the cult of the business entrepreneur who not only owns the business but is the face of the business. There are examples in the West, such as Richard Branson and Steve Jobs, but entrepreneurs in India seem to enjoy even greater...