Online research: Robotic research

John Kearon

DigiViduals™ are a new ethnographic approach to understanding target audiences and other marketing constructs using internet research robots.

Online research: Robotic research

John Kearon BrainJuicer

DigiViduals are online robots that mine data to ethnographically profile individuals to aid personalised targeting

DigiViduals™ are a new ethnographic approach to understanding target audiences and other marketing constructs using internet research robots.

They represent the next generation of creative search engines, allowing researchers to dive into the rich stream of social media content and come up with meaningful and rich narratives to better understand brands, target audiences, segmentations and trends.

The internet is awash with tiny fragments of information that, put together in the right way, have the potential to provide...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands