American Express and Tribeca Film Festival - Using Digital to Transform Sponsorship
Geoffrey Precourt Warc
"We're in the memory business. If we do our jobs right, we create a lasting memory. If we do them really well, we attach American Express to that memory—and that's a bond that lasts."
Those are the words of Rich Lehrfeld, VP/global sponsorship marketing and access, speaking to the 2011 IEG Sponsorship Conference on a 'Driving Return on Engagement through Digital Technology and Social Media Activation' panel. "We build experiences for our consumers—and provide them access [to events] - that gives them unique perspective...