Evian: Rollerbabies
BETC Euro RSCG
SUMMARY
The challenge for the campaign was to restore evian's image as a leading, iconic, premium brand. This meant making a specific promise to give people real reasons to choose evian over any other brand of water and producing excellent copy to make the brand trendy again and rebuild loyalty among all audiences, including influencers.
For this campaign, we decided to go back to the brand's promise of youth, a specific health benefit that offers high value. We also wanted to introduce a new adventure for the evian babies, 10 years after the underwater ballet,...