Breakthrough: Bring human rights home - Ringing the bell
Ogilvy & Mather
SUMMARY
This campaign did not increase sales for a large brand.
This campaign did not increase profits for a large multi-national either.
This campaign did something far more important.
This campaign helped to make women, specifically silent victims of domestic violence, feel safer.
This campaign showed how a simple action like ‘ringing the door bell’ can create social pressure; and become an effective deterrent against domestic violence.
This campaign reached *124 million people and also got used in/ inspired several successful TV soaps across channels in India accounting...