Vanarai Foundation: Water Waste
McCann Worldgroup
SUMMARY
Due to indiscriminate usage of water, a lot of people are deprived of their fare share. To make people aware of this issue, we placed an innovative advertisement in the centrefold of a magazine. The right hand page had the visual of a woman brushing her teeth and the tap running. The left hand page had a visual of an old woman looking anxiously at a dry tap. We had a transparent sheet in between, with the stream of water printed on it. When turned, the transparent sheet transferred the stream of water...