Vanarai Foundation: Water Waste

The Vanari Foundation is an Indian charity that helps villages to be self-reliant and sustainable. Water shortage is a major issue in rural India, so it sought to target urban Indians about how they can save water by not wasting it.

Vanarai Foundation: Water Waste

McCann Worldgroup

SUMMARY

Due to indiscriminate usage of water, a lot of people are deprived of their fare share. To make people aware of this issue, we placed an innovative advertisement in the centrefold of a magazine. The right hand page had the visual of a woman brushing her teeth and the tap running. The left hand page had a visual of an old woman looking anxiously at a dry tap. We had a transparent sheet in between, with the stream of water printed on it. When turned, the transparent sheet transferred the stream of water...

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