Mini Bis: Bis on the go

This case describes the launch of Mini BiS, an on-the-go line extension of Brazil's 70 year-old best-selling chocolate brand, BiS.

Mini Bis: Bis on the go

Ogilvy Brasil

SUMMARY

TRUST NO ONE was the campaign idea that launched Mini BiS, the new line extension of the 70 year-old Brazil’s best-selling chocolate, BiS. Due to its irresistibility, BiS is known and loved by Brazilians and, since its launch, has remained the same combination between chocolate and waffle, sold in boxes of 20 units, wrapped one by one.

Although BiS was still the same, the world had changed. Our audience (16-18 y.o.) was being targeted by several categories, brands, TV shows and digital entertainments - making them more demanding and critical. Other brands (e.g....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands