BMW S 1000 RR: S 1000 RR Tabletrick
Serviceplan
SUMMARY
The tablecloth phenomenon.
The launch campaign of BMW’s first superbike, S 1000 RR, had to broaden the company’s image: adding boldness to comfort. To achieve this we showed the bike’s unbelievable power in a unique way.
We produced an internet film which would leave the audience with the question: Is this really possible? Is the bike really this strong?
A man hooks a tablecloth onto the S 1000 RR. The bike accelerates and yanks the tablecloth from a set table so fast that all the dishes, glasses and cutlery stay...