BMW S 1000 RR: S 1000 RR Tabletrick

The German launch campaign of BMW's first superbike, S 1000 RR, broadened the company's image: adding boldness to comfort.

BMW S 1000 RR: S 1000 RR Tabletrick

Serviceplan

SUMMARY

The tablecloth phenomenon.

The launch campaign of BMW’s first superbike, S 1000 RR, had to broaden the company’s image: adding boldness to comfort. To achieve this we showed the bike’s unbelievable power in a unique way.

We produced an internet film which would leave the audience with the question: Is this really possible? Is the bike really this strong?

A man hooks a tablecloth onto the S 1000 RR. The bike accelerates and yanks the tablecloth from a set table so fast that all the dishes, glasses and cutlery stay...

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