Dove Men + Care: Dove Man (You're A Man)

Despite all the competitive intensity in the male grooming category in the US in 2010, Dove Men+Care proved that communicating to real men in a way they truly can relate to is a powerful and effective creative strategy - and made Dove Men+Care the fastest growing men's brand of 2010.

Dove Men + Care: Dove Man (You're A Man)

Ogilvy France

SUMMARY

Despite all the competitive intensity in the male grooming category in the US in 2010, Dove Men+Care proved that communicating to real men in a way they truly can relate to is a powerful and effective creative strategy, making Dove Men+Care the fastest growing men’s brand of 2010.

Dove Men+Care is the Champion of Real Men.

63% of men feel stereotyped and misrepresented in the media1and despite a booming market, there was not a single men’s personal care brand that resonated with real, mature...

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