Germanwings Airline: Planemob
Lukas Lindemann Rosinski GmbH
SUMMARY
In times of total airport-security and passenger-control, five creatives set off to challenge the low-cost-carrier-industry with an unseen and risky idea. Their goal: to demonstrate that Germanwings is the quality carrier under the low budget airlines.
Comparing Germanwings’ quality product to major competitor easyJet, it is obvious, what easily gets quite annoying: free seating with bigger groups. What can five creatives, armed with a couple of flight tickets, cardboards, a video camera and all their courage achieve?
World’s first airborne guerilla campaign: planemob.
On an easyJet plane, they demonstrate Germanwings quality-promise, using...