Germanwings Airline: Planemob

Germanwings highlighted its own quality product to that of major competitor easyJet through planemob: the world's first airborne guerilla campaign.

Germanwings Airline: Planemob

Lukas Lindemann Rosinski GmbH

SUMMARY

In times of total airport-security and passenger-control, five creatives set off to challenge the low-cost-carrier-industry with an unseen and risky idea. Their goal: to demonstrate that Germanwings is the quality carrier under the low budget airlines.

Comparing Germanwings’ quality product to major competitor easyJet, it is obvious, what easily gets quite annoying: free seating with bigger groups. What can five creatives, armed with a couple of flight tickets, cardboards, a video camera and all their courage achieve?

World’s first airborne guerilla campaign: planemob.

On an easyJet plane, they demonstrate Germanwings quality-promise, using...

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