Talktalk: Brightdancing

This case - for TalkTalk, a UK mobile and broadband provider - demonstrates how, even in a highly commoditised and competitive market, the right participation idea can unlock consumer imagination, brand consideration, sales and market share.

Talktalk: Brightdancing

CHI & Partners

SUMMARY

The purpose of this entry is to demonstrate how, even in a highly commoditised and competitive market, the right participation idea can unlock consumer imagination, brand consideration, sales and market share.

By observing market and consumer trends in the UK, we developed a strategy for TalkTalk that would act as a powerful springboard for a creative idea and ultimately (crucially), for bottom line business success. Our strategy consisted of a two-pronged approach to give us both scale as well as deeper engagement with an audience who wanted to take part.

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