Frankfurt Food Bank: Trojan bottles
Leo Burnett GmbH
SUMMARY
The situation:
More than 12m people in Germany are regarded as poor – and that number is rising.
Source: Index Mundi 2011.
http://www.indexmundi.com/de/deutschland/bevolkerungsanteil_unter_armutsgrenze.html
(Source is referring to the CIA World Factbook - Version March, 11, 2011)
Many of these people are too embarrassed to claim benefits or simply don’t know how to go about it. So they try to gather a little money to cover their most urgent needs by collecting empty bottles.
They search through rubbish bins for bottles with refundable deposits that have been carelessly thrown away.
How could...