Kraft Foods: Aladdin Chocolate - Save Christmas
Prime PR And Ogilvy Stockholm
SUMMARY
Swedes have grown up with the Aladdin chocolate box for the last 70 years and 4 million boxes are sold each year. It’s a wide assortment of chocolates in two, identical layers. But above all, Aladdin is a box surrounded by a lot of rules and rituals. For example, many consider it a faux pas – if not downright rude – to dip into the bottom layer before the top layer is completely gone. Everyone has their personal likes and dislikes when it comes to Aladdin, which...