Kraft Foods: Aladdin Chocolate - Save Christmas

This is a a campaign to relaunch the Aladdin chocolate box, a well-established brand in Sweden about which everyone has their own personal likes and dislikes.

Kraft Foods: Aladdin Chocolate - Save Christmas

Prime PR And Ogilvy Stockholm

SUMMARY

Swedes have grown up with the Aladdin chocolate box for the last 70 years and 4 million boxes are sold each year. It’s a wide assortment of chocolates in two, identical layers. But above all, Aladdin is a box surrounded by a lot of rules and rituals. For example, many consider it a faux pas – if not downright rude – to dip into the bottom layer before the top layer is completely gone. Everyone has their personal likes and dislikes when it comes to Aladdin, which...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands