Intel - Dell Swarm
OMD Singapore
SUMMARY
Intel’s Partner Marketing activities around Digital Marketing were pilot-driven but there was a need to revolutionize & lead partner marketing online efforts.
The attempt was to exploit core media and social triggers to ensure widest possible coverage, to stand-out in people’s minds and bring out Intel as a partner in revolutionising the online retail model.
An analysis of the target audience uncovered that they preferred to buy in a retail store due to the perception that they could negotiate a better deal. Insight was driven by a surprising trend in China where people...