Starbucks & (Red): Starbucks Love Project

This campaign highlighted Starbucks's role in the world by sparking big community actions: Giant Acts of "WE", which demonstrated Starbucks's role as a "hub of community".

Starbucks & (Red): Starbucks Love Project

BBDO New York

SUMMARY

We set out to demonstrate and prove Starbucks’s role in the world by “sparking” big community actions: Giant Acts of “WE.” These sparks were designed to drive traffic into the store, demonstrate Starbucks’s role as a “hub of community” and reinforce the humanity of the company.

Rather than pretending not to be a big global corporation, we’d put that fact to use to facilitate community, but this time on a much bigger scale. To do good things that simply could not be done UNLESS you were big.

For the holiday...

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