Mercedes-Benz: Sorry

The goal of this campaign was to get German consumers involved with the Mercedes-Benz brand and to sharpen its innovative image.

Mercedes-Benz: Sorry

Jung Von Matt/AG

SUMMARY

Mercedes-Benz is the inventor of the automobile and through its innovations has been the driving force in the automotive industry for 125 years. However, today consumers rate Audi and BMW as more attractive and innovative. The goal of the campaign was to close this gap, to get consumers involved with the Mercedes-Benz brand and to sharpen its innovative image.

Mercedes-Benz has many innovative features, above all in the area of driving safety. PRE SAFE/BAS PLUS is the outstanding safety system on the market. The perfect weapon for strengthening the Mercedes-Benz brand.

However, in order...

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