HSBC British And Irish Lions Sponsorship: Lions, lions, lions - a story of rugby, wild animals and creativity

In 2009 HSBC had secured the sponsorship rights of the British and Irish Lions rugby team's tour of S.

HSBC British And Irish Lions Sponsorship: Lions, lions, lions - a story of rugby, wild animals and creativity

JWT

SUMMARY

This paper is about why we should invest creative love and attention in all things, even a small sponsorship ident. It’s a story about how a brand idea can inspire moments of creativity that generate effectiveness, and how the combination of these moments has had a profound effect on the commercial growth of one of the world’s biggest brands, HSBC.

The creative work in question was born through thinking about how HSBC would approach communicating the sponsorship of the British...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands