Brands, retailers and consumers. Are we moving towards a new equilibrium?

Judith Passingham and Stephan Buck

Within Britain the dominance of leading supermarket chains continues to grow, as does the market share of own label brands.

Brands, Retailers and Consumes. Are we moving towards a new equilibrium?

Stephan Buck and Judith PassinghamTaylor Nelson AGB plc., United Kingdom

IMPORTANT TRENDS IN THE RETAILING SCENE

This paper deals mainly with the packaged grocery sector but, as we shall see, the implications of the trends that are demonstrated affect virtually every retailing area.

It is sometimes difficult to remember that for most of the past century up to the early 1970s, major manufacturer brands were the engine that drove the grocery market. They brought about innovation, they had the respect of the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands