Zoo Records: Hidden Sound

In 2010, Zoo Records - a small music shop in Hong Kong selling alternative music, wanted to increase its CD sales.

Zoo Records: Hidden Sound

Leo Burnett Limited

SUMMARY

DISCOVER THE ALTERNATIVE MUSIC SCENE IN A WHOLE NEW WAY

Zoo Records is a small and obscure alternative music store in Hong Kong, dedicated to promoting the world of alternative sound. We took 14 indie bands and embedded their songs and profiles into 14 QR codes, assembled into the shapes of animals that live hidden in the city. Scanning the codes revealed the songs and information about the bands. People could also buy any of the songs directly from their mobile, as well as share them on Facebook and other social media....

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