Canon Australia EOS Camera - Photochains
Leo Burnett
SUMMARY
EOS Photochains was a new way for people to be inspired, that would literally spread from one photographer to the next as a new creative experience that was inextricably linked with the brand; Photochains became an inspiring social media platform, connecting people through their creativity.
The campaign asks a person takes a photo, upload and select a detail in it. The details in each photo then act as the inspiration for a new photographer to shoot. As this process is repeated, it creates a chain of connected photos and photographers.
An...