Apartheid Museum: A history forgotten is a future lost

The ‘A History Forgotten is A Future Lost’ ran by the Apartheid Museum of South Africa with the aim of attracting more youth to visit the museum.

Apartheid Museum: A history forgotten is a future lost

TBWA\Hunt\Lascaris-Johannesburg

SUMMARY

The Apartheid Museum was founded to ensure that future generations, taught to forgive would also never forget. It has always looked to serve as a beacon of hope to all South Africans. Despite this it was becoming ever more clear that our celebrity-obsessed generation of today no longer deemed our country’s history relevant to their lives. As stated by Wayde Davy, Deputy Director of the Apartheid Museum, “They don’t know their history and they just don’t care.”

It was therefore no surprise, when the museum revealed to us...

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